Celebrating Our Rebrand
Lloyd & Whyte Community Broking Swansea recently celebrated a major milestone with a fantastic open day at their new office. The event brought together valued guests, partners, and colleagues to mark an exciting new chapter in the company’s story.
The open day celebrated both the official name change and rebrand, while also reflecting on the company’s journey, purpose, and bright future. It was a day filled with warmth, great conversation, and a real sense of community.
Guests enjoyed delicious food prepared by Food by Sean, a talented local chef with more than 20 years of international experience. Innovation Photography beautifully captured the atmosphere throughout the day.
More than just a celebration, the event showcased Lloyd & Whyte Community Broking Swansea’s ongoing commitment to its clients, communities, and purpose.
A vision for the future
During the event, Managing Director Paul Short and Chris Mills delivered an inspiring presentation about the company’s purpose, values, and future direction.
Their message was clear: Lloyd & Whyte Community Broking Swansea is not just another insurance broker. It’s a business built on trust, relationships, and strong community values.
With roots dating back to 1946, Lloyd & Whyte has always had community broking at its heart. Over the decades, the group has grown through partnerships and a commitment to providing tailored insurance solutions.
The launch of Lloyd & Whyte Community Broking in 2021 marked a return to those roots, bringing specialist insurance back into local communities across the South West and Wales.
The Swansea branch took a major step in May 2022 when it rebranded from Eastside Insurance to Lloyd & Whyte Community Broking Swansea. The merger combined the trusted local presence of Eastside Insurance with the strength and resources of the wider Lloyd & Whyte Group.
Celebrating the journey and the people
The open day was a great opportunity to reflect on how far the Swansea team has come and to thank the clients and communities who have supported them. Guests stayed well into the afternoon, enjoying the chance to network and celebrate together.
As Paul Short shared during his speech, the rebrand and new name, which officially took effect on 1st July 2024, mean much more than a new look.
“Through the umbrella brand of Lloyd & Whyte Community Broking, we aim to acquire brokers with the right cultural fit. With the right brokers, and the strength of the Lloyd & Whyte Group, we can add value to clients, ensure a focus on growth, and deliver a competitive offering,” he said.
Today, the Swansea team is part of a growing network of seven community brokers across eight locations in South Wales and the South West. Each location shares the same goal , providing expert, personal service to local clients.
A fresh look, the same heartfelt purpose
While Lloyd & Whyte Community Broking Swansea is known for providing high-quality, tailored insurance backed by expert advice, their work goes far beyond that.
As part of the Benefact Group, Lloyd & Whyte’s success helps to make a difference. The Benefact Group gives all available profits to charity, making it the third-largest corporate donor in the UK.
Since 2014, the group has donated over £250 million to charities and good causes. This means that every policy arranged through Lloyd & Whyte contributes to positive change in local and national communities.
Clients can explore exactly where this support goes through the Benefact Group Winners Map, which showcases the charities and organisations helped through the group’s giving.
Championing local causes
The Benefact Group’s Movement for Good programme allows clients, employees, and communities to nominate charities close to their hearts for £1,000 grants.
Larger grants are also available throughout the year, giving even more opportunities to make a difference.
Through this initiative, Lloyd & Whyte Community Broking Swansea encourages clients not only to protect what matters through insurance but also to help give back to causes that matter most.
An open day to remember
The open day perfectly reflected the spirit of Lloyd & Whyte Community Broking Swansea – community-driven, people-focused, and purpose-led. With great food, inspiring talks, and a friendly atmosphere, the celebration captured the optimism and teamwork that define the business.
As the company continues to grow under the Lloyd & Whyte Community Broking brand, it remains firmly rooted in the same values that have guided it for decades: professionalism, personal service, and a genuine commitment to the community.
Lloyd & Whyte Community Broking Swansea looks forward to the future — strengthened by heritage, guided by purpose, and inspired by the people and communities it proudly serves.
